NEW LONDON—For a town known as “the city on the pond,” it’s only appropriate that a business called Lucky Duck landed in New London.

Located in the former Mill Pond Mercantile building in downtown New London, the 7,500-square-foot Lucky Duck is filled floor to ceiling with shelves of games, toys, puzzles, books and opportunities for hands-on play. There’s also hand-dipped ice cream, popcorn and old-fashioned sweet treats in the two-story toy store with a mission of fun.

“We want it to be not just a place where you go to shop,” said Josh Olson, who manages the store along with his partner, Jenna Bjerke. “It’s more of an experience.”

The store, which opened in June, is quickly becoming a retail shopping destination drawing people from all over the region.

“It’s about coming in and having fun,” said Olson, emphasizing that the store carries “at least one item” that appeals to people ages “1 to 99.”

Read the full article by the West Central Tribune.