To promote economic growth of the greater Kandiyohi County area
The Marketing and Public Relations Committee meets at noon on the fourth Monday of each month at the KCED office, Willmar.
Goal
The KCED will strengthen its brand and build connections that advance its support and services through intentional marketing, outreach, and engagement in communities across Kandiyohi County.
Goal 1: Expand Social Media Connections and Follows
Objective: Strengthen KCED’s online presence to increase awareness of the organization’s mission, activities, and local economic development initiatives.
Strategies:
- Business Highlights: Continue and expand the Business Highlights campaign, showcasing local businesses and entrepreneurs through regular social media features across all KCED platforms.
- Targeted Growth Initiatives: Implement outreach efforts to encourage follows, shares, and engagement from businesses, partners, and community stakeholders.
- Performance Monitoring: Regularly review social media analytics and engagement data to refine content strategy and maximize reach.
Goal 2: Develop and Implement a Comprehensive Communication Plan
Objective: Establish consistent, effective communication practices for internal operations and public relations to enhance KCED’s responsiveness and organizational transparency.
Strategies:
- Emergency Communication Protocols: Create a rapid-response framework to guide staff actions and public messaging during emergency situations or organizational changes.
- Marketing Outlines: Design standardized templates and guidelines for promoting KCED initiatives, events, and key projects to ensure consistency across all platforms.
- Internal Communications Practices: Formalize processes for collaboration between the Marketing and Communications Specialist, Executive Director, and other staff to support timely information sharing and unified messaging.
- Media Response Plan: Develop a proactive and reactive media engagement guide, including protocols for press releases, interview coordination, and media inquiry responses.
- Annual Review and Training: Conduct annual evaluations of the communication plan’s effectiveness and provide staff training to ensure familiarity with all procedures.
VISION OF IMPACT: Kandiyohi County Economic Development is recognized as a leader in driving economic opportunity, growth, and prosperity in the county, state and beyond.
- Complete updating of the KCED brand/logo/website while ensuring alignment/consistency with other applicable county rebranding efforts.
- Provide regular and relevant content through social media and a newsletter.
- Advance outreach efforts in rural cities and townships through invitations to KCED events/meetings and participation in events throughout the county.
- Develop an activity calendar for the KCED website that links existing economic/workforce development activities/resources.
- The KCED is better positioned with a new identity that presents a memorable impression and helps convey the value of the KCED.
- Businesses and community advocates are better informed of the work of the KCED and key economic trends and workforce activities through advanced communications and outreach.
Marketing and Public Relations Committee
Committee Members
Committee Meeting Minutes
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